Local SEO Agency
Wildcat Digital is an award-winning local SEO agency that works with businesses of all shapes and sizes. Our team works hard to make your website punch above its weight online, increasing leads and conversions.
What is Local SEO?
Local SEO is an SEO strategy that helps your business to be more visible online within a certain area. For example, if you are a hairdresser in Sheffield, Local SEO would help your business to show up in search results around the Sheffield area.
Any business that has a physical location or serves a specific area can benefit from Local SEO. However, it’s particularly useful for smaller, independent businesses that have to compete against their industry’s big players and ever-growing chain businesses.
Local SEO agencies like Wildcat Digital do this in a number of ways, including:
- Proving that you operate in the area with content that proves this
- Creating location pages
- Claiming and building out your Google Business Profile
- Using schema markup and geo-coordinates
Do I Need Local SEO?
Not all businesses need Local SEO but almost any business can benefit from it. Whether or not you need it depends on how much your business relies on local custom – do most of your customers/clients visit your store in person or do you operate mostly online?
In these cases, Local SEO can significantly boost your online presence and positively impact your bottom line. Think about it this way, if your salon is in Sheffield, an influx of traffic from London or even further afield may seem impressive, but it won’t do much to impact your bottom line. Local SEO works to gain this influx in traffic from the areas you actually operate in.
Types of Local SEO
Google Business Profile
Claiming your Google Business Profile (GBP) is essential for local SEO. This is a free online directory that highlights your business close to the top of a search results page for relevant searches. You may also appear on Google Maps.
Location Schema
Location schema helps search engines to better understand your website, what you do and where you are located in its own language. It is an incredibly helpful way of boosting Local SEO and is sometimes considered a major ranking factor.
Local Citation
Local citations are effectively online directories such as Yell.com. It’s a really great way of boosting your business’ brand awareness, and may also provide you with a few backlinks – another great ranking factor!
Location Pages
Creating specific location pages for each area in which you operate (or office/store locations) allows you to target location-based keywords and signals to search engines that your business operates within a certain area.
FAQ
How is Local SEO Different from SEO?
Nationally focussed SEO campaigns don’t typically include locations or other geographical factors in keywords unlike Local SEO campaigns. For example:
- National keyword: SEO Agency
- Local keyword: SEO Agency Sheffield
National campaigns may include elements of Local SEO, such as Google Business Profile, Map Packs, and website location pages but the key difference is that they aren’t specifically targeting a given location.
Do Small Businesses Need SEO?
Local SEO is incredibly beneficial for small businesses, helping to boost your online profile in the areas that you operate. Crucially, it can also increase leads and conversions.
Is Local SEO Worth It?
Local SEO is beneficial for most businesses, but particularly for those that rely on physical, in-store customers. This type of SEO boosts your visibility within the area you operate – where your customers actually are. This results in more leads and sales from people in your area.
What Impacts Local SEO?
There are a number of things you can do to improve your local SEO. Some of these include:
- Claiming/optimising your Google Business Profile
- Gaining online reviews from people in your area
- Using schema
- Creating location landing pages on your website
- Including your business address on your website
- Using locational keywords on your web pages
- Online citations like Yell.com and other local directories
What is a Local SEO Agency?
A Local SEO agency is a digital marketing agency that specialises in Search Engine Optimisation (SEO) targeting a specific area. Local SEO agencies utilise a number of strategies to boost a company’s website visibility within their local area or areas in which they operate.
Making a case for it
7 Figure Revenue Achieved Through Digital Marketing
Positioning DrinkWell as the Market Leader of Low-Calorie Alcohol
What Our Clients Think
WebNetworkTech transformed our website! Our traffic surged, and their support was outstanding.
Sarah M.
WebNetworkTech transformed our website! Our traffic surged, and their support was outstanding.
Sarah M.
WebNetworkTech transformed our website! Our traffic surged, and their support was outstanding.
Sarah M.
Arrange a consultation.
Submit your details and we’ll contact you to arrange a free consultation. Whether you don’t know where to begin, or you’re making an effort to level up, we’ll point your digital strategy in the right direction.